When I asked Nathalie why she wanted us to work together on her project, she told me to no longer want to be simply dependent on her investments in digital marketing and her federation. She wants a more human approach to things.
Nathalie is a journalist who, to supplement her income, has launched into drop shipping thanks to a niche that makes her work 100% online. The video is in french.
She lives from her activity and even made a great month of December 2018 which for some brand can be compared to the CA of a whole year!
Her challenge? Exit a model based on relatively high marketing costs and create a strong brand with a real community that federates.